Email marketing can be lucrative (I’ve gotten quite a bit of work off of the back of my emails and blogs) but can also run the risk of being as annoying as someone knocking on your door every Sunday trying to sell you on the idea of everlasting life in a paradise Earth (I should know how annoying that is, my parents tried very hard to raise me as one of those people).

But either way it goes, doing email marketing is hard. So here’s 7 questions to ask yourself to guide your actions when attempting what many believe to be the holy grail of online marketing.

(more…)

I’ve done a lot of public speaking at Universities and at entrepreneurship events and a reoccurring theme that seems to crop up whenever someone pulls me aside afterwards is a lack of direction coupled with a lack confidence in their skills and experience. I usually tell people that one comes with the other and the best thing that you can do is just to create a side-project that you’re interested in – something based on a passion (even if it is just fleeting at the start) and to just get on with it. You don’t even have to show it to anyone but you owe it to yourself to start, to do something.
(more…)

Managing projects with an internal staff is hard enough, but when you’re working with several people remotely and want to keep your clients in the loop (and happy) then things start to get a bit tricky.

I remember working for an agency that spent thousands of pounds and hundreds of man hours on a tool that boasted huge bespoke features (that they thought we needed) only to have the system implemented and no one use it. Apparently the staff had trouble installing it and remembering to use it, but I suspect a bigger reason for its neglect was because it was simply too complicated. Don’t fall into that trap. There’s plenty of tools out there competing for your custom, and while some are proprietary (good luck getting rid of them once the ink has signed on the contract) there are some really great companies who started out small and now dominate the market (and for good reason). All of these services are from $2 – 20 a month and can be used in tandem.

(more…)

First off, download Google Chrome and try it out. I’m not even going to explain why because by the time you’ve read all the reasons you could’ve installed it already.

So! I’m incredibly organised (I’ll just throw that out there) and the internet and I get along. I should really say software and I get along but we kind of don’t. Mainly because I’m never satisfied with the tech I have and am always searching for more more more (and I’m not afraid to pay for the convenience of such but all these extension in this post are free free free). And knowing that the biggest obstacle with working online is time management, I thought I’d share with you what makes my day tick along smoothly – which invariably comes down to the Chrome extensions that I use.

(more…)

Finding and creating content quickly is the bane of every individual who works in publishing on the internet. It takes ages to create your own processes that work quickly and efficiently to find you reputable sources of content, and see as how many people don’t even know where to start, I thought I’d share some quick and easy tips for creating content surrounding your brand on the internet. First, let’s start by defining what kinds of content there is.

(more…)

We’ve all been there… you’re looking for something online and can’t find it. Then you ask for help over Facebook to a friend you’re chatting with and they find exactly what you want in two seconds.
(more…)