Published on Friday, January 27th, 2017 in Startup

2017 is the year of the maker💡.

It’s the year of self-fulfillment❣️.

It’s the year of owning up to your dreams and desires ☁️️.

It’s the year of the rooster and the year of screaming your head off about what you want out of life 🐓.

Enter the year of the product(s)

This year I’m going to launch 12 monetised products – one a month. All of my products are going to be aimed at the subject I teach at my University – Entrepreneurship (in the Digital Domain).

Building entrepreneurship products for entrepreneurs to use so I can teach an Entrepreneurship class. How very meta.

So far I’ve got a plan that includes 3 products – one a month up until March, and I’ve spent the past 2 months developing this month’s product, and boy did I just scrape it into something I can be proud of in time.

January 🍨

The launch this month is called Poplink and it lets you add a custom lead generation form onto the links you share.  Poplink aims to close the gap at exists at the end of content distribution when you share a quality to your fans and followers and they click away, going about their busy day or consuming content.

If they really enjoy it, Poplink lets you slide in with a little message after a set time period (like 60 seconds) saying “hey – you like this? Here’s something else that’s super cool. Come back to me.” Or something along those lines… it’s up to you.

It’s a pretty simple concept that relies heavily on being two things;

  1. It must be beautiful
  2. It must be unobtrusive

It’s almost the end of the month but we’ve got a beta up and running, and because this product took so many man hours of custom coding and prettifying, the monetisation strategy is that you sign up, you get a special account for life for free.

If you want to upgrade to our regular account when we remove beta (which we’ll regularly be charging $79/month), then you pay a one-off fee of $300 and it’s yours for life.

Sign up here with the promo code mmmmmbop (because everyone needs a little Hansen brothers wistfulness in their lives).

February 🚦

This month I started another semester of teaching at Surrey Business School. My classes are Innovation Management and Design Thinking (MBA) and Entrepreneurship in the Digital Domain (2nd year). I have over 200 students (not to mention my multitude of tutees) and I invariably get the same questions every year.

The question that sparked an idea this year was ‘hey, how can I easily set up a website?’ I ‘ve been asked that at least 80 times in the past year and I never include it in my lectures because it just doesn’t fit with the syllabus I make. But I think thought it important to answer, along with a whole roster of other questions that can be explained quickly.

If only I had a platform to record and publish on… a platform that I can monetise and that doesn’t take a cut of my hard work!

Welcome to Crash Class, a platform I devised, branded and built in 3 cumulative days this month.

I’m launching with just one class – How to Setups a WordPress Website in 45 Minutes (I recorded myself setting up Crash Class – very meta). I’ll be adding 2 more classes this month so make sure to signup for an account to get a notification!

Use code CRASHCLASS1 to get your first class for only £2.

March 📆

Come back in March for an update. Who knows what’s going to get launched!


Up, up and away! ✌️️

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Launching 12 products in 12 months 🚀

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