2017 is the year of the maker💡.
It’s the year of self-fulfillment❣️.
It’s the year of owning up to your dreams and desires ☁️️.
It’s the year of the rooster and the year of screaming your head off about what you want out of life 🐓.
I’m jumping on the band-wagon of “the year is over, let’s look back” for once this year because 2015 was one of the most fundamentally formative years of my life. I looked at every facet of my existence with 200% zoom and dragged a lot of the clutter from my desktop kicking and screaming into the recycle bin. Here’s what I learned along with the tools that were instrumental in helping me affect change on every level.
I’ll preface this by saying I was young and foolish and when I started out in the ol’ marketing game I thought I needed to be on every platform and everywhere at once.
I listened to all those self-proclaimed marketing ‘gurus’ (I still hate hate hate that term) who ‘made their fortune’ off of LinkedIn and flew around the world selling out stadiums for conferences on how to make a fortune off of LinkedIn. Which ironically is how they made their fortune. But even though that was obvious to me, I still bought into the school of thought that biggest is bestest. And that unless I had 500+ LinkedIn connections and was a ‘Lion’, I wasn’t anybody.
I recently attended #DontSpyOnUs – Day of Action at Shoreditch Town Hall, London where I heard from
- Jimmy Wales (Cofounder of Wikipedia)
- Shami Chakrabarti (Director of Liberty – The National Council for Civil Liberties)
- Alan Rusbridger (Editor-in-Chief of the Guardian and the man who broke the Edward Snowden story)
- Cory Doctorow (cyber punk author and activist)
- Stephen Fry
- A whole bunch of security experts
… and what they told me, scared the hell out of me.
Ninety percent of the links on this blog and my other website are affiliate links. You know, you go on a blog, read about a service or product, click the link to check it out, buy it or sign up for a subscription and the person who referred you gets a cut (usually 4-12%). Sounds great right? Well, it kinda is. And you should be doing this too, especially if you have a website of any description.
Email marketing can be lucrative (I’ve gotten quite a bit of work off of the back of my emails and blogs) but can also run the risk of being as annoying as someone knocking on your door every Sunday trying to sell you on the idea of everlasting life in a paradise Earth (I should know how annoying that is, my parents tried very hard to raise me as one of those people).
But either way it goes, doing email marketing is hard. So here’s 7 questions to ask yourself to guide your actions when attempting what many believe to be the holy grail of online marketing.