There are countless programs (okay, maybe like 23) out there that promise to monitor your brand and help you engage with your audience, all for the low low price of £1200 a month. Yeah, no thanks. I think I’ll be fine with my budget of about £40 a month and these two great services that make companies like Salesforce redundant (I’m not going to be talking about sales funnels in this post – if you want me to write one about that leave a comment).
As an online marketer, finding the best SEO (search engine optimisation) tool can be the difference between spending a few hours figuring out what a client needs (then delivering) and laborious days building bespoke reports that needs to be tailored by hand client after client. And while every client has different needs and wants, one ‘core goal’ reverberates throughout them all – they want to be found online. And if you’re anything like me, you want them to be found too. So! Here’s my list of the best SEO software that I’ve used (and continue to use).
Its a privilege to be able to earn income by satiating my hyper-active, curious mind and to discover and cannibalize content for my clients and companies. Its fun and mentally fast-paced but to be honest… its hell on my body. This is why I’m so gung-ho about health innovation – in fact one of my favorite clients is a healthcare company that builds apps and has an incredible nutrition insights API (errr, I mean to say, you’re ALL my favorite clients). So, with that in mind, here’s some of my favourite innovations to help us do what we need to do and stay healthy at the same time.
I was having an interesting conversation over a few beers last night about Mailbox and the resounding success its become overnight. For those of you that don’t know, Mailbox is an app with the mission to ‘put mail in its place’ – which it does very well with its light, fast, and mobile-friendly UI. You’re able to quickly swipe messages to your archive or trash, scan an entire conversation at once with chat-like organization or snooze emails until later with the tap of a button.
Today is a sad day, well I should say last week was a sad week. That’s because one of my favourite Pinterest tools – Pingraphy has shut down for reasons unknown (they’ve been awfully quiet).
Pingraphy.com was nothing short of a miracle for one of the highwest traffic driving platforms on the web. I use Pinterest for several (actually ALL now that I think of it) of my clients’ online presences and this tool (which came with a bookmarklet) would pin several images at once and included the ability to schedule pins – something that has been invaluable when managing several accounts.
I was asked to deliver a talk on how to ‘Monetize your Blog’s Content’ last Monday to a group of nearly 40 bloggers, brands and designers belonging to the London Fashion Bloggers group organised by Diana Kakkar from Trend Bridged. I only had 30 minutes (I ran over) and a lot of information to get through so it was no wonder I had some many people with questions afterwards!