Categories ‐ Inbound Marketing

Ninety percent of the links on this blog and my other website are affiliate links. You know, you go on a blog, read about a service or product, click the link to check it out, buy it or sign up for a subscription and the person who referred you gets a cut (usually 4-12%). Sounds great right? Well, it kinda is. And you should be doing this too, especially if you have a website of any description.

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Email marketing can be lucrative (I’ve gotten quite a bit of work off of the back of my emails and blogs) but can also run the risk of being as annoying as someone knocking on your door every Sunday trying to sell you on the idea of everlasting life in a paradise Earth (I should know how annoying that is, my parents tried very hard to raise me as one of those people).

But either way it goes, doing email marketing is hard. So here’s 7 questions to ask yourself to guide your actions when attempting what many believe to be the holy grail of online marketing.

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Finding and creating content quickly is the bane of every individual who works in publishing on the internet. It takes ages to create your own processes that work quickly and efficiently to find you reputable sources of content, and see as how many people don’t even know where to start, I thought I’d share some quick and easy tips for creating content surrounding your brand on the internet. First, let’s start by defining what kinds of content there is.

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Recently I’ve been trying to get in touch with some new press contacts for my fashion sales alerts company  Shop Of Me and no matter what I always find myself being redirected back to LinkedIn. With 238 million professional members (and some not so professional ) its no wonder that, to find some decent (up-to-date) contact info, this is the network to do it.

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There are countless programs (okay, maybe like 23) out there that promise to monitor your brand and help you engage with your audience, all for the low low price of £1200 a month. Yeah, no thanks. I think I’ll be fine with my budget of about £40 a month and these two great services that make companies like Salesforce redundant (I’m not going to be talking about sales funnels in this post – if you want me to write one about that leave a comment).
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As an online marketer, finding the best SEO (search engine optimisation) tool can be the difference between spending a few hours figuring out what a client needs (then delivering) and laborious days building bespoke reports that needs to be tailored by hand client after client. And while every client has different needs and wants, one ‘core goal’ reverberates throughout them all – they want to be found online. And if you’re anything like me, you want them to be found too. So! Here’s my list of the best SEO software that I’ve used (and continue to use).
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