Measuring and defining the ROI of a social media campaign has been for many, the most daunting aspect of investing in social. This task requires clear definitions of functions and goals measured.
We’ve seen a staggering increase in the amount of data being shared and created on the internet. This phenomenon has even been described as a ‘Sharepocalypse’ or massive information overload. This is the result of millions of pieces of content being shared billions of times per month, which has led many to speculate on whether there is a ‘choice overload’, such as Sheena Iyengar has described in the Journal of Personality and Social Psychology in 2000. But I don’t see this as being the major problem that we are facing today, rather the main focal point of this post will skim over the points of the dissemination of information and rather look at the information itself, namely whether the information being shared is of pertinent, or a qualitative nature or rather of a more temporal, quantitative nature- that of information being shared for sharing’s sake.
I’m currently trying to get to page one on Linkedin’s search results for ‘social’. By craftily modifying my profile, I believe it is possible to move from page three (current) to number one! Let’s try it out.