Today is a sad day, well I should say last week was a sad week. That’s because one of my favourite Pinterest tools – Pingraphy has shut down for reasons unknown (they’ve been awfully quiet).
Pingraphy.com was nothing short of a miracle for one of the highwest traffic driving platforms on the web. I use Pinterest for several (actually ALL now that I think of it) of my clients’ online presences and this tool (which came with a bookmarklet) would pin several images at once and included the ability to schedule pins – something that has been invaluable when managing several accounts.
I was asked to deliver a talk on how to ‘Monetize your Blog’s Content’ last Monday to a group of nearly 40 bloggers, brands and designers belonging to the London Fashion Bloggers group organised by Diana Kakkar from Trend Bridged. I only had 30 minutes (I ran over) and a lot of information to get through so it was no wonder I had some many people with questions afterwards!
Measuring and defining the ROI of a social media campaign has been for many, the most daunting aspect of investing in social. This task requires clear definitions of functions and goals measured.
We’ve seen a staggering increase in the amount of data being shared and created on the internet. This phenomenon has even been described as a ‘Sharepocalypse’ or massive information overload. This is the result of millions of pieces of content being shared billions of times per month, which has led many to speculate on whether there is a ‘choice overload’, such as Sheena Iyengar has described in the Journal of Personality and Social Psychology in 2000. But I don’t see this as being the major problem that we are facing today, rather the main focal point of this post will skim over the points of the dissemination of information and rather look at the information itself, namely whether the information being shared is of pertinent, or a qualitative nature or rather of a more temporal, quantitative nature- that of information being shared for sharing’s sake.