I’m Cofounder of marketing tool Poplink.
I built Poplink as a side project to address a gap I found existed when sharing loads of content and links on social media. I felt like I was giving and giving, and driving visitors away from my own brand. So I built a very crappy MVP of a link shortening service that allowed you to add your own message to the links you shared and showed it to my friend James Cuthbert. James fell in love with it and told me in no uncertain terms that we had to recode the whole project, which we did! We’re just coming out of beta and have some seriously dedicated users. Exciting times for our company.