I designed a Facebook game in a weekend with some friends at a fashion hackathon held at Google Campus, London.
In February 2013 over 100 hackers converged at Google Campus, London for Seedhack to disrupt fashion and online retail. The even featured speakers from HarperCollins Publishers, NET-A-PORTER.COM, Lyst and had mentors from ASOS, Google, Imagga and Paypal walking around.
My team consisted of Ben Dixon, Huw Walters, Rachel Cosford, Christiaan Hendriksen, and myself. We got talking to one of the lead developers for the ASOS API and crafted the idea of crowdsourcing the persistent problem of quickly and correctly categorising mass amounts of fashion related items into sub categorises, like ‘festival’ or ‘camping’ (as opposed to generic categories like men’s and women’s). Within two days we had pulled in the ASOS API and designed a Facebook game that puts the player into the position of a fashion intern, being yelled at by
Anna Wintour Miss Autumn to pull in items into differently labelled bags from a continual stream. Each level is timed and get harder as you progress and collect points. The same items appeared in several different user’s streams as a control method and the points were redeemable for money off at participating online retailers.
Though we didn’t win the grand prize and a trip to Berlin, we came in second with the ‘Best Gamified Fashion Award’ and got a frisbee… #win.